Key Milestones
Venture-Backed
Scaling SaaS Acquisition
Led full-funnel conversion strategy for a Series B SaaS firm, achieving 40% CAC efficiency improvement year-over-year through data-backed creative.
Advisory Role
Optimizing Performance Marketing
Advised a high-growth D2C brand on ad platform optimization, resulting in a 2.5x ROAS increase within six months across paid social channels.
Leadership
Building Growth Architecture
Built and managed a cross-functional marketing team, implementing agile campaign frameworks that reduced time-to-market by 30% for new initiatives.
Core Platform Mastery
Technical Expertise
Google Ads
Advanced Cert.
Meta Ads
Campaign Arch.
Google Analytics
Attribution Modeling
CRM Integrations
Funnel Optimization
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